GTM Skill Marketplace — HG Insights
Browse 20+ GTM skills you can install in Claude or HG Insights to extend your AI client with go-to-market expertise.
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One skill for Claude, with every GTM skill inside it.
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Skill: HG Citation Discipline
Every claim traced to its real source and verification date, with no invented emails or numbers.
Skill: HG Tool Chain: Account Research
The same account-research order on every brief, with a gate at each step and a credit estimate before you run it.
Skill: HG Functional Area Intelligence
Outreach that lands with the operational buyer: the team that actually uses the product every day.
Skill: PVP-PQS Framework
A pain-qualified-segment plus permissionless-value-proposition framework: one greenfield target, five phases, one HG-branded HTML briefing.
Skill: HG Peer Cohort Selection
Defensible peer sets on four axes, verified company by company, with an honest call when no clean peers exist.
Skill: HG Contracts
Outsourcing and GSI footprints from announced deals, with timing stated as dates, never as renewal odds.
Skill: Executive Prose Conventions
Briefs your CRO reads in 60 seconds: facts in tables, reasoning in bullets, the lead in the first line.
Skill: HG Fallback to Web Search
Research that fills the gaps from the web without ever passing a web fact off as HG data.
Skill: HG Credit Awareness
Account research that respects your credit budget without trading away the depth that makes a brief useful.
Skill: HG Firmographic
No more 'we sized the subsidiary, not the parent' surprises in the deal review.
Skill: CSM Health Scoring
One health grade per account, every point traced to a named HG signal, and no grade when the evidence is too thin.
Skill: HG Spend
Spend figures framed honestly: modeled, never double-counted, and compared against real peers.
Skill: HG Workflow Authoring
Repeatable HG workflows: frozen IDs, named parameters, a credit estimate and a determinism test before anyone relies on them.
Skill: HG Search Companies
Account lists built on resolved IDs and the right entity level, enriched before anyone ranks them.
Skill: HG MCP Calling Rules
Resolve first, pay second: HG calls that don't fail silently, waste credits or misread an empty result.
Skill: Tabular Summary Discipline
Tables where they help comparison, bullets where they read better, and no 1-row 'tables'.
Skill: SDR Trigger Prioritization
A 200-account prospecting list ranked to 25, each row led by its strongest dated trigger.
Skill: HG SEC Research
Risk factors, MD&A and officer changes straight from SEC filings, scoped correctly and cited by form and item.
Skill: HG Government Contracting
Federal awards, teaming partners and open bids, each answered by the right tool and cited to the award record.
Skill: Opening Line Discipline
Openers with a named, dated event, a named person and sourced reasons, instead of 'I noticed your company is growing'.
Skill: HG Modeled vs. Observed Data
Numbers framed honestly: modeled labeled once, observed stated plainly, placeholders never passed off as facts.
Skill: Stakeholder Card Discipline
Stakeholder cards your AE can act on: sourced, dated, split by buyer role, with no invented emails or URLs.
Skill: HG Data Query Discipline
ICP queries that return clean data on the first try, and only when search can't answer the question.
Skill: HG Recent Signals
'Current' means verified within 90 days, in every brief, and stale signals get flagged before they ship.