Simple, transparent pricing

AI Credit-based consumption that scales with your business. Start small, grow confidently.

No hidden fees
Upgrade anytime
Annual contracts

Choose your plan

Two product lines, one platform. Choose based on how your team uses Phoenix.

Starter

AI-powered account research, meeting prep, and prospecting for small teams

$250,000/year

500,000 AI Credits included

$0.50/AI Credit overage

  • 500,000 AI credits included
  • Up to 10 users
  • Single-record agents
  • Standard support
  • Basic analytics
  • API access
  • LLM usage: BYOK or billed at token cost, no markup. Standard credit rounding applies
🔧 FDE Add-On● Recommended

Forward Deployed Engineering

Hands-on onboarding, plus quarterly check-ins to keep your workflows sharp and your ROI on track.

From $30,000

50 hrs onboarding + 50 hrs/yr ongoing

Billed separately from your AI Credit plan

Most Popular
Scale

Full-funnel agent orchestration for growing GTM teams

$450,000/year

1,000,000 AI Credits included

$0.40/AI Credit overage

  • 1,000,000 AI credits included
  • Up to 50 users
  • All single-record & batch agents
  • Custom agents
  • Priority support
  • Advanced analytics
  • All integrations
  • LLM usage: BYOK or billed at token cost, no markup. Standard credit rounding applies
🔧 FDE Add-On● Recommended

Forward Deployed Engineering

A dedicated FDE embedded across your GTM org, building custom agents, writing playbooks, and tuning things as you grow.

From $60,000

100 hrs onboarding + 100 hrs/yr ongoing

Billed separately from your AI Credit plan

Enterprise

Enterprise-wide agent automation with custom solutions and dedicated support

Custom

Custom AI Credit allocation

Custom overage terms

  • Custom AI credit allocation
  • Unlimited users
  • All agents + custom builds
  • Dedicated support
  • Quarterly AI GTM review
  • SSO & advanced security
  • SLA guarantee
  • AI Credit rollover
  • LLM usage: BYOK or billed at token cost, no markup. Standard credit rounding applies
🔧 FDE Add-On● Recommended

Forward Deployed Engineering

A dedicated FDE team scoped to your full rollout, from IT to RevOps to sales enablement.

Custom pricing

Custom scope

Billed separately from your AI Credit plan

AI Credit Costs

Understand how AI Credits are consumed across different operations.

MCP Tool Calls

Free to 3 AI Credits, by tier

Free0 AI Credits

Catalog and lookup calls — resolve an ID or browse a taxonomy at no cost.

HG Data Catalog, Industry Search (NAICS/SIC), Vendor Information, Get Product Category, Get Product Attribute, Intent Topics, FAI Departments, List Agents, Invoke Agent, Get Run Status, Customer Data Query, Customer Data Explore

Light0.05 – 0.20 AI Credits

Single-record lookups and cost-plus vendor pass-through calls.

Company Firmographics, Company Intent, Company Hierarchy (per node), Contact Enrich (per revealed email), Web Search

Standard1 AI Credit

List generation, public-filing and government data, and per-row warehouse queries.

Intent Category (per 100 categories), Search Companies (per 100 companies), Company Contracts, HG Data Query (per row), Product Information, Product Reviews, Product Search & Enrich (per enriched product), SEC Filing Section, SEC Full Text Search, Search Federal Contracts, Search Gov Opportunities, Company Gov Opportunities, Company Gov Relationships

Differentiated2 AI Credits

HG-proprietary signals that are hard to source anywhere else.

Company Technographics, FAI Scores, Company Cloud Spend, Company Operating Signals, Company AI Maturity, Contact Search

Flagship3 AI Credits

Our deepest datasets — spend detail and per-product time series.

Company Spend, Company Install Time Series (per product)

Metered separatelyvaries

Aggregate calls billed as the sum of the sections they return, and usage billed through at cost with no markup.

HG Query (NL→SQL), Company Research, LLM Usage (Agents only)

Some tools bill per result rather than per call — the per-unit basis is shown in brackets. A few are billed near external vendor cost and sit off the volume-discount curve.

Agent Runs

5–100,000+ AI Credits per run

AgentStarting at
Account Research

Deep account intelligence and research

15 AI Credits
Meeting Prep

Prepare briefing for upcoming meeting

15 AI Credits
Competitive Displacement

Identify competitive opportunities

20 AI Credits
Persona Research

Research key personas at account

12 AI Credits
CFO Critique

CFO-perspective financial analysis of an account

5 AI Credits
Executive Compensation Analyzer

Analyze executive compensation and incentives

8 AI Credits
POV Trigger Analyst

Identify POV triggers and timing signals

15 AI Credits
Buying Center

Map buying center dynamics and influence

12 AI Credits
Buying Committee Mapper

Map buying committee members and decision structure

20 AI Credits
Risk Account Identification

Identify account risk factors and churn signals

15 AI Credits
ICP Analysis (Batch)

Analyze ideal customer profile (5,000–100,000 credits depending on depth)

5,000 AI Credits
TAM Analysis (Batch)

Total addressable market analysis (5,000–100,000 credits depending on scope)

5,000 AI Credits
List Building (Batch)

Build targeted account lists (1,000–50,000 credits based on companies returned)

1,000 AI Credits
Sequence Generation (Batch)

Generate outreach sequences

750 AI Credits

Calculate your consumption

Model your expected usage to find the right plan for your team.

accounts
products
accounts

Your Estimate

Account Executives600,000
RevOps0
Marketing & Demand Gen0

Annual AI Credit Usage

600,000

Recommended Plan

Scale

$450,000/year

Estimated Annual Cost

$450,000

Effective rate: $0.750/credit (graduated volume rate applied)

Real-world scenarios

See how different teams use Phoenix and what it costs.

Sales Team

50 reps doing meeting prep and account research

RGI Agents
Account Executives50
Meetings/AE/Month20
Meeting Prep (quick)15 credits
Account Research (quick)15 credits

Calculation:

50 AEs × 20 meetings × (15 + 15) = 30,000/mo

30,000 × 12 = 360,000 AI Credits/year

Recommended Plan

Agents: Starter

Estimated Cost

$250,000/year

360K credits fits within Starter's 500K included — no overage

ABM Team

ICP analysis + account briefs for 5,000 target accounts

RGI Agents
Target Accounts5,000
Research DepthStandard (3x)
Account Research (standard)45 credits/account
ICP Analysis (standard)15,000 credits/run

Calculation:

Research: 5,000 × 45 × 4 quarters = 900,000

ICP: 15,000 × 4 quarters = 60,000

Total = 960,000 AI Credits/year

Recommended Plan

Agents: Scale

Estimated Cost

$450,000/year

960K credits fits within Scale's 1M included — no overage

Developer Team

Scoring 150K accounts across 3 products via MCP

RGI for Developers
Total Accounts150,000
Products Tracked3
Pass 1 (all)Firmographics + Technographics = 2.1/acct
Pass 2 (top 10%)Spend + Intent + Contacts = 5.3/acct

Calculation:

Pass 1: 150K × 2.1 = 315,000

Pass 2: 15K × 5.3 × 4 quarters = 318,000

Total = 633,000 AI Credits/year

Recommended Plan

Developers: Scale

Estimated Cost

$450,000/year

Deep research runs only on qualified accounts. Assumes email-only contact reveal; 633K fits within Scale's 1M included

The cost of alternatives

Phoenix delivers value that far exceeds traditional approaches.

Doing It Manually

Traditional research approach

Time per account research45-60 minutes
Cost per hour (fully loaded)$75-100
Quality consistencyVariable
Scale limitationsLinear with headcount

Example: 200 reps × 15 accounts × 1 hr × $85

$255,000/month in research time

Building In-House

Custom engineering solution

Engineering team (3-5 FTEs)$600K-1M/year
Data infrastructure$100K-300K/year
Time to production12-18 months
Ongoing maintenance20-30% of build cost

Total Year 1 Investment

$800K-1.3M + 18 month delay

Phoenix

Production-ready in days, not months

$95K-300K+

Annual investment

Days

Time to value

10-50x

ROI vs alternatives

Grow with confidence

Most customers start at Starter and upgrade to Scale within 6 months as they discover new use cases.

Starter

Month 1-3

Account research, meeting prep, basic integrations

Scale

Month 4-9

Full-funnel orchestration, batch operations, advanced APIs

Enterprise

Year 2+

Enterprise-wide automation, custom solutions, SLAs

Getting started is quick and low-risk.

Frequently Asked Questions

Pricing Model

What is an AI Credit?

An AI Credit is our universal unit of consumption. Each MCP tool call, agent run, or data query consumes AI Credits based on the complexity of the operation. AI Credits range from 0.01–3 for data lookups to 5–20 for single-record agents and 750–100,000+ for batch operations.

How are AI Credits consumed?

AI Credits are consumed when you run agents, make MCP tool calls, or process data. Most MCP tool calls cost 0.01–3 AI Credits and retrieve specific data points; catalog and lookup tools are free, while multi-domain tools that aggregate several sources cost more (the full company_research dashboard is about 10). Some tools bill per result rather than per call — see the tool catalog for the exact rate. Single-record agents (starting at 5–20 AI Credits) orchestrate multiple tool calls for a complete task. Batch agents (750–100,000+ AI Credits) process many records at once.

What's the difference between RGI Agents and RGI for Developers?

RGI Agents is designed for business teams who use pre-built AI agents for account research, meeting prep, and prospecting. RGI for Developers is designed for engineering teams who build custom integrations using MCP tools and APIs. Both product lines share the same AI Credit system and identical credit allocations per tier. The only difference is that Agents also include LLM token costs (billed at cost or BYOK).

Can I use AI Credits for Fabric?

No, you cannot use AI Credits for Fabric. However, you can request for Fabric credits to be converted to AI Credits - your account manager can help you with the conversion.

Plans & Credits

Which plan is right for me?

Choose RGI Agents if your team primarily needs pre-built AI agents for sales workflows. Choose RGI for Developers if your engineering team builds custom data pipelines and integrations. Within each product line, start with Starter for small teams and upgrade to Scale as you grow. Enterprise plans offer custom pricing for large organizations.

What happens if I exceed my included AI Credits?

Additional AI Credits are billed at your plan's graduated overage rate. The rate steps down as your cumulative annual volume grows, so buying more credits is always at or below the rate you committed to — there are no separate top-up packs to buy. Credits never expire within your contract year.

Can I upgrade mid-contract?

Yes! Pro-rata upgrades are available at any time. Your remaining AI Credits transfer to the new plan, and you only pay the difference for the remaining contract period.

Do credits expire?

Credits included in your plan do not expire within your contract year. AI Credit rollover is available on Enterprise plans.

Agents & Usage

How much does each agent cost to run?

Single-record agents (starting at): Account Research (~15), Meeting Prep (~15), Competitive Displacement (~20), Persona Research (~12), CFO Critique (~5), Executive Compensation Analyzer (~8), Buying Center (~12), POV Trigger Analyst (~15), Buying Committee Mapper (~20), Risk Account Identification (~15 AI Credits). Batch agents: ICP Analysis (~5,000–100,000), TAM Analysis (~5,000–100,000), List Building (~1,000–50,000), Sequence Generation (~750 AI Credits). Actual costs vary based on tool calls and LLM usage per run.

Why do batch agents cost more than single-record agents?

Batch agents process hundreds or thousands of records simultaneously, requiring more compute resources and data processing. However, they're significantly more cost-effective per record than running single-record agents repeatedly.

Should I use my AI Credits on platform data export or pre-packaged agents?

Pre-packaged Agents. We handle everything and deliver ready-to-use outputs tailored to your needs (like research briefs). Higher cost per run (includes orchestration, LLM calls, and output generation). ✓ Best when: you want turnkey deliverables, faster time-to-value, or lack resources to build custom workflows. Platform Data Export. You receive structured data (rows and columns) and orchestrate the output yourself. Lower cost per AI Credit. ✓ Best when: you have engineering resources, need custom pipelines, or want maximum cost efficiency at high volumes.

How is LLM usage priced for RGI Agents?

LLM token costs are billed at cost with no markup. We pass through model rates directly. You can also bring your own API key (BYOK) to use your own model credits instead. Costs are rounded up to the nearest 0.5 AI Credits per run. LLM charges apply only to the RGI Agents product line; RGI for Developers (MCP tool calls and APIs) does not incur LLM charges.

Billing & Contracts

What are the contract terms?

Phoenix operates on annual contracts. AI Credits are allocated annually and can be used at any pace throughout the year. Monthly usage reports help you track consumption and pace your usage effectively.

How do I track my consumption?

Your Phoenix dashboard includes real-time consumption tracking, usage breakdowns by agent type, and projected overage alerts. You'll also receive automated notifications at usage milestones.

Do you offer multi-year contracts?

Yes! Multi-year contracts (2-3 years) include additional discounts. AI Credit rollover is available on Enterprise plans. Contact our sales team to discuss custom terms.

Can I get a pilot or trial?

Phoenix is currently available to existing HG Insights customers. Our sales team can structure pilots on a case-by-case basis to help you evaluate the platform before committing to an annual contract.

Ready to transform your sales operations?

Join enterprise teams already seeing 10x+ ROI with Phoenix. Start free, scale on demand.