100

CDP intent score

Trend +4 and rising · Researching stage · Snowflake + Teradata running simultaneously · Tableau displacing 4 incumbent BI tools

Signal	What it means	Urgency driver
CDP score 100, trend +4	Active buying cycle forming now	Champion identity unknown — get in first
Snowflake (2018) + Teradata (2005) both live	Dual-warehouse sync gap for marketing	No single segment source — campaigns stall
Digital Industries profit −28% FY2024	Prove pipeline ROI fast budget pressure	CFO + CMO need attribution in Q1

Open with this

“Your CDP intent spiked to 100 while Snowflake and Teradata are both live. Who owns the marketing-data use case on that evaluation?”