Company Operating Signals

Retrieve operating signals derived from media mentions and GenAI maturity signals for a company.

Overview

company_operating_signals returns two stable field groups:

• mentions: six mentions-derived GTM attributes
  • work_model
  • cloud_posture
  • esg_commitment
  • iot_posture
  • network_modernization
  • automation_stage
• genai_maturity: four derived GenAI GTM attributes
  • ai_trajectory
  • cloud_depth
  • genai_readiness
  • intent_adoption_gap

Each group includes data_available and no_data_reason. Mention attributes include stage, intensity, last_verified_at, and signals. GenAI attributes include stage, intensity, and signals.

Parameters

Name	Type	Required	Default	Description
companyDomain	string	✅ Yes*	salesforce.com	Company domain to look up (no protocol).
hg_id	string	❌ No	-	HG Insights company ID (32 alphanumeric characters). When provided, it overrides companyDomain.

*Either companyDomain or hg_id must be provided.

Required Integrations

• hginsights_v2

Response Notes

• Response shape is stable: mentions and genai_maturity groups are always present.
• data_available indicates whether each group has coverage.
• no_data_reason explains empty coverage states per group.
• Credits are returned in metadata (creditsConsumed) with mentions, genai_maturity, and total.

Example Usage

{
  "tool": "company_operating_signals",
  "parameters": {
    "companyDomain": "cisco.com"
  }
}

Related Tools

• company_firmographic - Core company profile data (industry, size, revenue, location)