Skip to main content

Company Technographic

Get technographic data (technology usage) for a company by domain, including installed technologies, vendors, usage intensity, and verification dates.

Parameters​

NameTypeRequiredDefaultDescription
companyDomainstringYessalesforce.comThe company domain to lookup (e.g., "example.com"). Do not include protocol.
hg_idstringNo-HG Insights company ID (32 alphanumeric characters). When provided, overrides companyDomain.
categoriesstring[]No[]Filter by technology categories (fuzzy matched). E.g., ["CRM", "ERP", "Security"].
productIdsnumber[]No-Filter by exact HG Insights product IDs (numeric). Get IDs from get_vendor_information or from previous company_technographic results' productId field.
vendorIdsnumber[]No-Filter by exact HG Insights vendor IDs (numeric). Get IDs from get_vendor_information.
sort"intensity" | "date"No"intensity"Sort by usage intensity (high to low) or most recently verified date.
maxResultsnumberNo50Maximum number of results to return (1-500).
providerstringNoautoData provider to use.

Required Integrations​

  • hginsights

Important Notes​

  • productIds and vendorIds accept numeric IDs (not string names). Use get_vendor_information to look up IDs by name.
  • categories accepts string names with fuzzy matching (e.g., "Security", "CRM").
  • Large unfiltered requests may be truncated. Use categories, productIds, or vendorIds to narrow results.
  • Empty results mean no data was found — this does not indicate a tool limitation.

Use Cases​

  • Technology adoption analysis
  • Competitive intelligence
  • Tech stack mapping
  • Sales targeting by technology usage

Example Usage​

Basic lookup​

{
  "tool": "company_technographic",
  "parameters": {
    "companyDomain": "walmart.com"
  }
}

Filter by vendor IDs​

First, get vendor IDs using get_vendor_information:

{
  "tool": "get_vendor_information",
  "parameters": { "vendorName": "Anthropic" }
}

Then pass the returned vendor ID:

{
  "tool": "company_technographic",
  "parameters": {
    "companyDomain": "walmart.com",
    "vendorIds": [12345]
  }
}

Filter by category​

{
  "tool": "company_technographic",
  "parameters": {
    "companyDomain": "cisco.com",
    "categories": ["Security", "CRM"]
  }
}

Filter by product IDs​

{
  "tool": "company_technographic",
  "parameters": {
    "companyDomain": "salesforce.com",
    "productIds": [34490, 32955]
  }
}

Response Format​

The tool returns a structured JSON response with technology data including:

  • productId (numeric), productName, vendorName, vendorId
  • intensity (usage level), firstVerifiedDate, lastVerifiedDate
  • category information

Error Handling​

Common errors:

  • Missing Integration: HG Insights API key not configured
  • Invalid Parameters: Parameters don't match the schema
  • Rate Limit: API rate limit exceeded
  • Not Found: Company domain not in database
  • get_vendor_information - Look up vendor/product IDs for use with this tool
  • company_fai - Departmental technology usage (pass productIds from this tool's results)
  • company_firmographic - Company size, industry, location
  • company_spend - IT spending patterns

Next Steps​