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Company Spend

Estimate a company's annual IT spend in USD, broken down by spend category and country, from HG Insights modeled spend data. Values are HG's modeled dollar estimates (not billed/actual invoices) — e.g. Cisco returns ~$25.9B total, with per-category figures like "Total IT", "Total External IT", "Services", and "Software", each also split by country. Use this when you need budget/deal-sizing numbers: how much a company spends on IT overall or within a category (Security, Software, Cloud, Services), or the geographic distribution of that spend. Identify the company by domain (e.g., "cisco.com") or HG Insights company ID (hg_id); if both are given, hg_id wins. Filter to one category with spendCategory (fuzzy-matched). Do NOT use this when you want to know WHICH cloud/CDN/hosting vendors a company uses or when they adopted them — that is company_cloud_spend (vendor detail, no dollars). Do NOT use this to list installed on-prem software/products (CRM, databases, security tools) — that is company_technographic. Returns totalSpend (formatted like "$25,929,336,774") plus totalSpendAmount (numeric); "N/A"/null appears where HG has no value (see unknownRowCount). By default the top 50 categories (sorted by spend desc) are returned; raise limit (max 200), project rows with fields, or set full=true for everything.

Parameters​

NameTypeRequiredDefaultDescription
companyDomainstring❌ No-Company website domain to estimate IT spend for (e.g., "cisco.com"). Either companyDomain or hg_id is required. Protocol prefixes (http://, https://), a leading www., and trailing paths/queries/fragments are accepted and stripped automatically; case is normalized.
hg_idstring❌ No-HG Insights company ID (31-32 alphanumeric characters, e.g., "0FF69D9F596504A1FF4FF5B16FF"), typically from a prior search_companies / company_firmographic result. Takes precedence over companyDomain when both are supplied. Use this instead of a domain to pin an exact company entity.
spendCategorystring❌ No-Restrict results to a single spend category, fuzzy-matched against HG's category names (e.g., "Security", "Software", "Cloud", "Services"). Omit to return every category (top ones by spend, subject to limit). No match raises an error rather than returning all categories.
limitinteger❌ No50Maximum number of spendByCategory entries to return (default: 50, max: 200). Categories are sorted by total spend (descending) before truncation. Ignored when full=true.
fieldsarray❌ No-Project each spendByCategory row to this subset of fields. categoryId, categoryName, totalSpend, totalSpendAmount, and unknownCountryCount are always included regardless of this list (they are required by the output schema). Useful for trimming large categoryTree or spendByCountry payloads. Ignored when full=true.
fullboolean❌ NofalseWhen true, return the full payload with no limit and no field projection. Default: false (limit and fields apply, keeping unconstrained payloads under 40KB).

Required Integrations​

  • hginsights

Use Cases​

  • How much does a company spend on IT overall (annual USD estimate)? — call by domain, read totalSpend
  • What does a company spend within a specific category (Security, Software, Cloud, Services)? — spendCategory filter
  • Which spend categories are largest for a company? — read the top spendByCategory rows (sorted by spend desc)
  • How is a company's IT spend distributed across countries? — read spendByCountry per category
  • Size a deal or compare two companies' IT budgets — one call per company, compare totalSpendAmount

Example Usage​

Cisco's full IT spend estimate by category and geography

{
  "tool": "company_spend",
  "arguments": {
    "companyDomain": "cisco.com"
  }
}

Only Security spend for a company

{
  "tool": "company_spend",
  "arguments": {
    "companyDomain": "walmart.com",
    "spendCategory": "Security"
  }
}

Compact top-10 categories, numbers only (no geography/tree)

{
  "tool": "company_spend",
  "arguments": {
    "companyDomain": "microsoft.com",
    "limit": 10,
    "fields": [
      "categoryName",
      "totalSpend",
      "totalSpendAmount"
    ]
  }
}

company_cloud_spend, company_technographic, company_install_time_series, company_firmographic, search_companies